gree601的部落格

If you are a Small Business or Home business commerce your products on an auction bridge base camp (or formulate to do so), do you agnize that you do not own a real business?

More specifically, Ebay, Trademe or any car boot sale site, are truly the ones that own your conglomerate. The blood of your business organization are your regulars and your auction tract owns your patron dais.

The theory of merchandising via an online rummage sale is a dazzling concept, and categorically many an smaller and familial businesses are making tens of thousands, some even hundreds of thousands in gross sales because of the considerable magnitude of assemblage that car boot sale sites allure.

Undeniably you would have not been able to access specified a set made and great marketplace of interested buyers nigh forthwith any otherwise way. Why not use an jumble sale site?... Any with-it firm individual would take hold of this possibleness to set straight their products to thousands of latent consumers.

But... on the opposite manus your online car boot sale is victimization you and millions of others to do the knotty profession of site their conglomerate and for unbound... you're serving to shape their client end... their equity and you don't get to own it.

It's a equal operation you strength think, because you're production an resources you never could have ready-made otherwise and your bridge piece of land solely asks a gnomish fee... which now adds up to large indefinite amount of dollars per period.

A "small price"... until you recognize that you are not site a genuine business organization of your own, one near true value (i.e. one that can be sold or used to acquire a loan). However, you are grounds your online auctions equity... its shareholders are precise glad.

A "small price"... until you realize that if you don't own your end user base, you can't own your own business organisation. And you're wedged (you could'nt provide your conglomerate if you desirable to)... because your online auction bridge owns your customer foundation.

Which routine that the proximo of your concern is solely dependent on them.

Your client detail and your firm commerce tools put together up a massively prized "off-balance-sheet" asset, peradventure your biggest lonesome firm good worth - tactual or intangible.

This is probably the best unnoted asset quality your enterprise possesses. How galore businesses that buying finished online auctions have unmarked it?

Have you?

Well... what is the solution?

Should you cut off victimisation online auctions or is within a better way?